A green rice field stretching towards the tree line in Pakistan — From Haqqo’s field photography

A better crop.
A better living.

We’re building a market where farmers earn more because they grew a better crop.

We buy paddy directly from farmers in Pakistan and process it through partner mills. Starting around Sheikhupura, connecting the crop to its value.

Source rice with Haqqo

Fair to the farmer.
Clear to the buyer.

Haqqo is an agricultural procurement and technology company. We work with farmers before harvest because seed, crop care and harvest timing shape the rice a buyer receives.

Through our own trade, we connect those production decisions with measured quality, milling recovery and buyer acceptance. The aim is to learn what creates commercial value, reward it in the purchase and bring that learning back to the farm.

Meet Haqqo

When the crop is mixed,
what happens to its story?

Better seed and careful crop management can cost the farmer more. If different qualities receive much the same price, the commercial incentive to invest in better practices is weaker.

A large heap of loose paddy beside sacks and a loaded truck at a local wholesale market — Loose paddy and bagged crop at a local wholesale market. Once sources are mixed without records, the history is harder to recover.

Separate lots. Clear labels.

Grade · Moisture · Required safety checks

Illustration of source records, not a live supply chain.

The rice moves.
Source records can be lost.

A village broker may provide finance, collection and a familiar route to market. With few alternatives and a short selling window, farmers have less bargaining power. Unclear grading or deductions can leave better quality unrewarded.

When lots are combined on variety alone, mixed quality can reduce mill recovery. If source records and pesticide histories are lost, buyer claims or rejection become harder to investigate and explain to the farmer.

Match the quality.
Keep the connection.

We assess lots separately and seek a price that recognises measured quality. Farmers pay us no procurement commission. A credible alternative must also offer clear terms, collection and reliable settlement.

Our approach is to combine compatible grades under an agreed testing procedure and keep a record of each source and quantity. Different or unresolved lots stay separate. Linking those records to milling and buyer outcomes can bring useful feedback back to the farmer.

This illustrates the approach we are building. Record coverage varies by lot. Traceability supports investigation; it does not guarantee compliance or a premium.

Close to the crop.
Accountable for the journey.

Follow the crop

A farmer standing beside a rice field — The people behind the crop

Start with the relationship.

Field visits build a picture of the crop, its care and the farmer’s plans. Our work begins before there is a price to negotiate.

A man using moisture-testing equipment beside paddy during a mill visit — Checking paddy moisture

Make quality count.

Sampling, moisture and weight measurements, and clearly explained deductions give each purchase a clear basis. The farmer should know what they are being paid for.

Rows of paddy drying in the yard beside a rice mill’s processing equipment — Drying at the mill

Keep the record connected.

Our lot records are built to follow drying, storage and milling back to the source. Buyers review the rice and the evidence available for that lot.

Haqqo-labelled sacks stacked in storage — Haqqo-labelled paddy sacks in storage.

Not just a bag of rice.
A record behind it.

Where it grew. What was measured. How it was stored. What the mill produced.

The crop passport brings these links together, keeping farmer reports, measurements and laboratory results distinct. Connecting them with the buyer’s response and sale outcome can help the farmer plan the next crop.

Explore the crop passport